To survive in the New Normal travel and tourism brands must adapt to new demands and expectations—and revise their strategies accordingly. Here is Post Pandemic Travel Trends That Will Re-Define Travel And Tourism.
Ever, though the general public isn’t travelling very far (or at all) just yet, the presence of COVID-19 means we are unlikely to travel the way we used to again.
Travel and tourism businesses, therefore, need to rethink and adapt their strategies to attract New Normal Travelers.
With more borders set to re-open. what are the emerging trends in the travel and tourism industry that tour operators, destination marketers, and hoteliers need to consider?
Post Pandemic Travel Trends
Trend 1: Travel bubbles
The most frequently mentioned post-lockdown travel and tourism trend is that of travel bubbles. It’s also called Corona Corridors or Travel Bridges.
As more and more countries ease lockdown restriction and restart their economies, Many are considering establishing ‘Travel Bubbles’. A Travel bubble is a type of special fast-tracked travel agreement between two countries. These travel bubbles would ideally be formed will neighbouring nations and/or crucial trade partners.
For example, That’s what Malaysia hopes to have with Singapore and Brunei. At the most basic level. general requirements for such a bubble include:
- The country has either low to no new coronavirus cases
- or is at a unifier stage in tackling the pandemic.
Some European countries, like The Baltic region, already have travel bubble in place.
Trend #2 Local first
For the next Side while, travel and tourism initiatives will focus first and foremost on domestic travellers.
More specifically, the industry may promote more staycations, attract day-trippers, and then encourage inter-province and regional travel.
Only when the proper conditions are met will international leisure travel start to pick up again. Some experts say that won’t happen until 2023.
Trend #3 Moving away from mass tourism
Another post-lockdown travel and tourism trend is that of embracing a new category of traveller.
Countries that Struggled with the adverse effects of over-tourism may use this opportunity to shift away from mass tourism. That is focused on value over volume.
For example, Thailand wants, to court affluent. luxury travellers, rather than return to the status quo of large tour groups and backpackers.
Countries reliant on tourism – but wary of the coronavirus – may also pivot towards wealthy travellers to help to jumpstart post- lockdown economies.
Trend #4: Sustainable tourism
We’ve encountered quite a few challenges to tourism over the last few years.
- Destinations closed down due to overcrowding
- Venice Flooded
- Australia’s Bush Fires was devastating in more ways than one
- And now the Unprecedented impact of COVID-19 on global travel
These experience have bought a renewed focus on truly embracing a more sustainable form of tourism. Post-Lockdown we melt finally see more brands walking the walk
Trend #5: Secluded vacations
Over the lax few months. were sewn used to social distancing in everything we do. From grocery rum and trips to the pharmacy though to haw we exercise – wave maintained a good 2m distance from others. This tee also becomes the norm – and standard -when we navel.
Secluded vacations and attractive ways to isolate’ while on holiday is another post lockdown travel and tourism trend we can epee.
What does this mean?
Accommodation: Trawlers will seek out properties that allow them to keep a distance from ant trawlers and stay the sale. Lower density lodging or hotels that meet as crowded will be preferred.
Destinations: Travellers will search for lesser-known or more remote destinations and attractions. Rather than the usual ‘Tourist Traps’ and crowded streets, they win look for off the beaten track alternatives.
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Activities: vacations that allow people to be outdoors more than indoors will increase in popularity. So will getaways that priorities physical and mental wellbeing – especially after the stress and confinement of lockdown.
Trend #6: Subsidised holidays
Some countries are considering offering travel incentives to entice visitors back into their countries. There’s been talk of free flights and discounted or even free room nights in addition to travel vouchers.
Subsidised holidays have become one of the most exciting post-lockdown travel and tourism trends to look forward to.
Trend #7: Fewer trips
In the New Normal, people are going to pay more attention to how and where they might want to go. They will choose carefully and wisely rather than embark on impromptu getaways.
In other words, people will be going on fewer but longer trips in the New Normal.
There are a few reasons for this:
- The threat of COVID-19 remains. • Air travel will be more difficult with fewer scheduled flights and longer transit periods. • Flying will be even more unpleasant with all the new boarding requirements and fewer in-flight perks. • Ticket prices will become more expensive to cope with social distancing requirements. • The uncertainty involved with country-specific entry requirements and the complications of getting sick abroad. • Some countries are thinking about imposing minimum stay requirements.
Trend #8: Flexible travel arrangements
Flexibility will be non-negotiable. Travellers aren’t going to venture out or choose suppliers that aren’t willing to accommodate flexibility. Why take the financial and physical risk? Instead, they will seek and opt for brands that offer the most favourable booking terms. Md they will look at a company’s track record more carefully before choosing to book.
How rebooking/refund requests were handled during the coronavirus crisis influences how travel business is viewed going forward. (Md if former customers will choose them again in the future.)
In other words, who they book with will depend on the trust gained (or where trust was lost) during this pandemic.
Trend #9: Last-minute bookings
Mother anticipated trend is that of more last-minute bookings. For now, gone are the days of advanced planning and booking several months in advance because evidently, anything can happen. Global pandemics, widespread lockdowns, travel and tour company bankruptcies, and more.
To minimise travel-associated risks, many will wait to make bookings closer to the desired date of travel.
Trend #10: New consumer preferences
Previous priorities will take a backseat to new preferences centred on health first and financial security second.
Simply put travellers want to balance convenience with safety. For example: How Insta-worthy a property is a won’t matter as much as how serious the establishment is about health and safety protocols. Face-to-face attention is less important if the same excellent service and quality can be offered via contactless means. Mass transit will be less attractive than walking places or hiring affordable private transport to get around.
Trend #11: Increased communication
Travellers will now place an even greater premium on transparency.
In response, another post-lockdown travel and tourism trend to expect is that of increased communication from brands.
Businesses are going to put much more effort into how, where, and when they keep in touch with clients.
Trend #12: Flights to nowhere
Yes, flights that at the same point of origin are now a thing—they’re even selling out It started with simulated flight experiences through VR and ‘flights’ that never actually took off. But after months of lockdowns and strict travel restrictions, people miss actual travel. (And that includes the in-flight dining experience.) So what started with a handful of Asian airlines like EVA Air and ANA back in August is now being adopted by airlines the world over. The latest to join the trend are Qantas and Singapore Airlines.
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The world is now reopened tourism and we bet you are all set for making the most of this opportunity. COVID-19 has hit all our lives and if travelling makes you happy then all you need to do is to plan your vacation right away with new post-pandemic travel trends! Don’t forget to get checked for coronavirus before you leave and to carry your latest travel essentials i.e a mask, hand gloves, and a sanitizer! Bon Voyage!